Smear campaign –
Campaign Media Analysis Group (CMAG):
The two super PACs supporting the top candidates were more divergent in their ad strategies.
Restore our Future, supporting Romney, ran 4,969 spots, all of which were negative.
The Gingrich-backing Winning our Future ran 1,893 spots, and only 53% were negative.
Of the 1,012 spots Newt Gingrich’s campaign ran, 95% were negative.
Mitt Romney’s campaign ran 3,276 ads and 99% were negative.