Does this mean that McCain wasn’t serious about his rediscovered Reagan Conservatism on the 2008 campaign? It would seem so by how Steve Schmidt and some other liberals hired by McCain to run his campaign treated Sarah Palin. Or it could mean none of that and these ads meant nothing to John McCain at all other than a means to winning an election.
This schizophrenic messaging completely takes McCain’s endorsement credibility and tosses it right out the window. It also speaks volumes about how the GOP elites view messaging to GOP voters and is another example of why the GOP communications strategy and brand needs new blood.