This series by The Daily Caller is amazing and is a must read (excerpts):
Founded by Brock in 2004 as a liberal counterweight to “conservative misinformation” in the press, Media Matters has in less than a decade become a powerful player in Democratic politics. The group operates in regular coordination with the highest levels of the Obama White House, as well as with members of Congress and progressive groups around the country. Brock, who collected over $250,000 in salary from Media Matters in 2010, has himself become a major fundraiser on the left. According to an internal memo obtained by TheDC, Media Matters intends to spend nearly $20 million in 2012 to influence news coverage.
Donors have every reason to expect success, as the group’s effect on many news organizations has already been profound. “We were pretty much writing their prime time,” a former Media Matters employee said of the cable channel MSNBC. “But then virtually all the mainstream media was using our stuff.”
The group scored its first significant public coup in 2007 with the firing of host Don Imus from MSNBC. Just before Easter that year, a Media Matters employee recorded Imus’s now-famous attack on the Rutgers women’s basketball team, and immediately recognized its inflammatory potential. The organization swung into action, notifying organizations like the NAACP, the National Association of Black Journalists, and Al Sharpton’s National Action Network, all of which joined the fight.
Over the course of a week, Media Matters mobilized more than 50 people to work full-time adding fuel to the Imus story. Researchers searched the massive Media Matters database for controversial statements Imus had made over the years. The group issued press release after press release. Brock personally called the heads of various liberal activist groups to coordinate a message. By the end of the week, Imus was fired.
“As part of the Drop Dobbs campaign,” explains one internal memo prepared for fundraising, “Media Matters produced and was prepared to run an advertisement against Ford Motor Company on Spanish Language stations in Houston, San Antonio, and other cities targeting its top selling product, pick-up trucks, in its top truck buying markets.”
Ford pulled its advertising from Dobbs’s program before the television ad aired, but Media Matters kept up its efforts, working primarily with Alex Nogales of the National Hispanic Media Coalition, and with the League of United Latin American Citizens, the Mexican American Legal Defense and Educational Fund and other self-described civil rights groups.
In November of 2009, Dobbs left CNN. “We got him fired,” says one staffer flatly.
“The HuffPo guys were good, Sam Stein and Nico [Pitney],” remembered one former staffer. “The people at Huffington Post were always eager to cooperate, which is no surprise given David’s long history with Arianna [Huffington].”
“Jim Rainey at the LA Times took a lot of our stuff,” the staffer continued. “So did Joe Garofoli at the San Francisco Chronicle. We’ve pushed stories to Eugene Robinson and E.J. Dionne [at the Washington Post]. Brian Stelter at the New York Times was helpful.”
“Ben Smith [formerly of Politico, now at BuzzFeed.com] will take stories and write what you want him to write,” explained the former employee, whose account was confirmed by other sources. Staffers at Media Matters “knew they could dump stuff to Ben Smith, they knew they could dump it at Plum Line [Greg Sargent’s Washington Post blog], so that’s where they sent it.”
Reporters who weren’t cooperative might feel the sting of a Media Matters campaign against them. “If you hit a reporter, say a beat reporter at a regional newspaper,” a Media Matters source said, “all of a sudden they’d get a thousand hostile emails. Sometimes they’d melt down. It had a real effect on reporters who weren’t used to that kind of scrutiny.”
A group with the ability to shape news coverage is of incalculable value to the politicians it supports, so it’s no surprise that Media Matters has been in regular contact with political operatives in the Obama administration. According to visitor logs, on June 16, 2010, Brock and then-Media Matters president Eric Burns traveled to the White House for a meeting with Valerie Jarrett, arguably the president’s closest adviser. Recently departed Obama communications director Anita Dunn returned to the White House for the meeting as well.
It’s not clear what the four spoke about — no one in the meeting returned repeated calls for comment — but the apparent coordination continued. “Anita Dunn became a regular presence at the office,” says someone who worked there. Then-president of Media Matters, Eric Burns, “lunched with her, met with her and chatted with her frequently on any number of matters.”
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