Media coverage of President Barack Obama was largely positive in the final week of the presidential campaign, while coverage of Mitt Romney was mostly negative, according to a new report from the Pew Research Center’s Project for Excellence in Journalism.
From October 29 to November 5, positive stories about Obama in mainstream media outlets outnumbered negative ones by 10 percentage points, with 29 percent positive, and 19 negative. On the other hand, negative stories about the GOP nominee Mitt Romney outweighed positive stories by 17 points, with 33 percent negative compared to 16 positive.
The report, which analyzed 660 stories from 59 media outlets, also notes the positive media coverage of Obama was higher in the final week than it had been in previous weeks.
A new study just released by the Pew Research Center found that in the final week of the just-ended presidential campaign, the “Lean Forward” network did absolutely no negative stories about President Obama or positive ones about Mitt Romney.
MSNBC’s coverage of Romney during the final week (68% negative with no positive stories in the sample), was far more negative than the overall press, and even more negative than it had been during October 1 to 28 when 5% was positive and 57% was negative.
For Obama, meanwhile, the coverage improved in the last week. From October 1 to 28, 33% was positive and 13% negative. During the campaign’s final week, fully 51% of MSNBC’s stories were positive while there were no negative stories at all in the sample.