Daily Archives: May 22, 2012

How to Answer: How Can You Justify Making So Much Money?

Brad Phillips challenged other PR pros how to answer this tough question. It’s the single hardest media training question for spokespersons to answer. Let’s say you’re a top executive from a not-for-profit association, a quasi-governmental organization, a membership group, or … Continue reading

Posted in Communications Theory | Leave a comment

A Definitive Guide: When to Block Someone & How to Handle a Social Media Crisis

by Chuck Norton A social media crisis can happen to just about anyone or any organization. Sometimes they can be a result of a mistake you or your organization has made, or it can come from a mistake made by … Continue reading

Posted in Communications Theory | Tagged , | Leave a comment